These songs may seem like no-brainers for casino ambience,but the truth is that most casinos prefer a lower-key musical accompaniment if they even bother withmusic at all.Why is that?The themes playing from the well-hidden speakers of yourfavorite casino are not designed to get you onto the dance floor; they’re chosen for a very specificpsychological purpose. Namely, to get you relaxed enough to part with your money.
The ambience of theaverage casino is highly agitating. Constant bells, sirens, lights, and yelling can make even the wildest,drunkest customer feel uncomfortable. It’s one thing to create a crazy environment for 6-year-oldsin a Chuck E. Cheese, but it’s quite another to create that environment for adults. To offset the insanity,casinos like to pump soft, calming music through the speakers.To this end, most casinos use Muzak, asoft, instrumental genre of music often heard in elevators and grocery stores. In some cases, the Muzakwill feature songs from the current Top 40 while in others the songs will be of a more generic variety.The point isn’t the music itself, of course, but the feeling it imparts to the listener. It’s notthat soft, imperceptible music is going to make you spend more money, but the relaxation effect may encourageyou to stick around a while longer. This is a big win for any casino, seeing as how their house edgeshifts things further and further into their favor the longer you play.
Of course, fast-tempo, intrusivemusic does have its part to play. A recent study involving 56 volunteers demonstrated that red lightsand fast music made people bet at a more rapid pace than slower music and softer lighting. If you’retrying to recreate the gambling atmosphere while playingCasino Las Vegas at home, therefore, you may want to stick to the Muzak. Not only will you be morerelaxed, you’ll be less tempted to force-feed bets into theRoulette wheel before you’ve had a chance to think about it.From the gambler’s perspective, neitherfast-tempo hits nor soft Muzak is the sound of choice. In fact, the one thing that most gamblers reallywant to hear is a cacophony of celebratory sounds that reinforce the positive feedback loop. These sounds– think of the triumphant bells and sirens of a slot machine that just hit jackpot – contribute tothe addictive nature of these games, bringing players back for more. Even on a conscious level, though,most players would grow bored with a slot machine that was silent when paying out. As gamers, we wantthat sensory experience that tells us we’re winning. Whether we get that experience while listeningto Kenny Rogers, Katy Perry, or Yanni makes little difference.